Social Media Integration and Marketing:
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social media can be a great way of keeping consumers informed about events, promotions, and news related to your business or your industry, but in order to take full advantage you will want your social media pages integrated properly with your website.
Integrating social media into your website can provide value in a number of different ways. It can encourager first-time website visitors to subscribe to and follow your business, it can encourage social sharing by website visitors through their own social media accounts, and it can have a significant positive impact when it comes to your website’s rankings in search results.
Encouraging social sharing on your website with social share buttons can increase the number of times people post your content across social media. This means more exposure for your social media accounts, your website, and your business. Also, as Google and other search engines continue to evolve, the importance of establishing your website’s credibility is beginning to play a bigger and bigger role in search engine rankings. The more social media shares your website has received, the more perceived value it has for users and the higher it will appear in search results.
If you already have accounts set up such as Google+, Facebook, LinkedIn and Pinterest, we can help you to provide the proper links to an existing website, or if you are building a new website, we can ensure that these social media sites are added correctly. If you need help in setting up or managing these accounts Website Designers Canada can certainly help you in those areas as well.